Friday, February 18, 2011

Give it a fancy label and shoppers pay extra

I am amazed at the gullibility of some shoppers at the market. They carefully read and compare product labels and believe what they read. Each brand claims to be new, improved or different and better than the others.

I propose a test for marketing eggs. They could be separated in different displays titled "frying eggs", "boiling eggs", and "poaching eggs". Each category would be accompanied by detailed cooking instructions and prices.

I am sure many people would pay more to get a "special" kind of eggs.

Those who believe everything they read have joined the ranks of the suckers born every minute.

(Letter published in The Maui News March 16, 2006)